The Festival of Lights.

This advertisement is a poster about the Festival of Lights, which is known as "Diwali." In Malaysia, Diwali is just around the corner and is celebrated widely.  This poster is  advertising "Digi" which is a popular cell phone brand in Malaysia, and the point of view is from the company. The viewer had grabbed the readers attention by using the colours of Diwali, to their advantage, because it shows a focal point which transitions to the children. 

This advetisement exhibits evidence of Ethos because the company has shown that the money that will be donated to The total Empowerment Camp, which is authentic and it is more believable as it is more referenced to where the money will go.  Also, there seems to be some credibility in the fine print at the bottom about Digi which shows that they are authentic and appeal to be convincing to the audience. There is a Digi logo on the bottom right hand corner, with they’re slogan of “Always the smarter choice” which might perceive to be credible, because it is a widely known cell phone company and the slogan might make the audience feel more attractive because of the wording that it IS the smarter choice head on. 

As mentioned in the first paragraph, the use of a colourful advertisment will attract the viewers, which will transition to the children. The children express happiness on their face because of the light being lit by the Digi mans hand (The digi man is a very popular character throughout Malaysia) which is symbolising to light up their life. This is important because this persuasively used for Pathos. The audience who use Digi will feel empathy for the children which is why the children with happy expressions are in the main focus, as it takes up the whole poster, instead of  Digi’s logo or slogan represented on the bottom half,  as they are trying to appeal and connect to the audience in an emotional way because it is ethical to help children in need. 

I feel that the last line is an excellent example of Logos. Throughout the paragraphs above, it has expressed emotional encouragement, and authencity. However, the last line shows that through these emotional connections and how credible and believable it is, the advertisment gives reason as to why you should help these children. This is a good way to wrap up the poster because some people might logically connect their reasoning to this. At the bottom, I feel that the words “Free” and “30% off” are in cap lock because it is contrasting to the emotional side of helping the children, and transitioning into what Digi could offer you as a deal.