Hello From London, England!
I got the opportunity to go to London for two weeks and I’m
really enjoying it so far! I went to the Harry Potter Studio’s and I went to
see the Theatrical Play wicked as well!
The reason why I’m telling you this is because while I spent
my time seeing all of that and even riding all the underground subways, I got
to see a lot of different adverts that were placed all over! It was really
different than what I would see in Abu Dhabi or Malaysia, and I thought it
would be interesting to share! The pictures are added below (I've tried to rearrange them but I couldn't, so they're not in order. But I've captioned them!)
Many of them were taken from the underground station,
however I wanted to exhibit three. The first advert that I took a picture of
was the Mr.Dizzy character with the blue background. I did some research and
found out to my speculation, that Mr.Dizzy does come from the “Children’s book
series” illustrated by Roger Hargreaves who is in fact an english authour. When
I was younger, I remember purchasing many of these books in England (Such as
Little Ms.Sunshine, and Little Ms.Bossy etc…) which were very short stories
about their little adventures. The quote on the advert is “Mr.Dizzy had a funny
turn on the journey to work. Luckily, he got off the train at the next station
where he received help quickly. If you well unwell, don’t board the train.”-Mayor
of London.
I do think that this is a very smart way of advertising this
advert, because many Brtish Citizens would regonize these types of figures from
childrens books as they are recognizable and iconic, and are still selling well
today! As well as the designer took into account that this would be put into
the train station, so it was marketed for the situation of the underground. Its
very special to the london adverts because these are english characters.
Secondly, I saw this other advert, which says “Let the music
transport you.” My first thought about this was about letting msuic from all
ages trasnporting you internally, however, as this was put in an undergrond
station , I though it was really interesting, because you’re underground in one
are in London, and as you exit, your in another part of town.
Also, I didn’t get to take a picture of it ( >:( )
However there were many adverts about the theatrical plays that were going on
in London that were really enticing as you went up the escalator. They were
position going up diagonally to mimic the viewers going up the escalator near
the wall it was hung on. Each of them were inviting you which a question
specific from that play. For example, for wicked it was “Are people born wicked?”
I felt that this was a very interesting thing to see,
because it was advertising theatrical plays, which is very classic thing to do
while you visit.
Lastly, I saw this advert in the Harry Potter Studios. Some
of you might not be fans of Harry Potter, and I understand, but its England,
and its one of the things you have to see! Even if you don’t like the films,
you should go and see how they designed even the smallest of things, (for
design of advert purposes, seriously!) like this advert I’m about to share with
you! As soon as I was leaving, I saw the advert on the wall, of the lady with
the purple background, and I honestly thought to myself that I have never ever
seen that in the films. (It was I just didn’t notice it)
However, I didn’t understand why they put something so
basic, just because it was in the film, but being the art student I am, I
wanted to reaad about how and why they designed it anways. The Graphics
Department were challenged with trying to design a muggle world advert for the
perfum divine magic. Personally, I find it interesting, because for a quick
analysis, this was made for the muggle word, which features a very sophisticate
and beautiful women in pink, highlighting her face, for their taget audience
who are female, as this is difinately a feminine perfume. The aura of the
bilboard was however could be ironic as although its for the muggle world, it
has an attachment toward the wizarding word in the whisicle atsmophere of the
poster. This was the longest of any graphic prop they had to make.(The designer
credits attatched.) The created 150 names for an original brand name, but
Divine Magic was the only one not taken. As well as they hand picked the model
to suit the perfume.
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| Divine Magic-Credits. |
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| Second-Let the music transport you. |
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| First-Mr.Dizzy, Underground Advert |
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| Third- Divine Magic |
