The only speaker of his tongue

Through this passage “only speaker of is tongue” Malouf illustrates how one language can eliminate another language. This can be seen when the slave talks in english, showing how he is refrained from  speaking his own language because no-one else can speak it. In other words, he cannot converse with another. Unlike how he can speak english with the people surrounding him as it represents a large population. This is portrayed in Malouf’s story of how a language is seen to be dead, because no-one is speaking it anymore. The slave speaks a language that is dead, therefore the metaphorical implement of the slave being silent. 

Although, I do see that although the language isn’t spoken, the language is not exactly dead however just cannot be see and is hidden though his life. This slave has managed to still keep the language alive, and the language and culture still remains within him and the culture is not dead, referring to what I have learnt in previous lessons how culture is interconnected with your language. 

Within this passage, the slave continues on with his work as is seen to be powerless and obedient, perhaps suggesting that he is conforming to the way of speaking english and is powerless to speak up with his own language as no-one around him can speak it, so he has to do the same job and speak the same language. His life is conforming just like the other workers around him and that there is no uniqueness and forces him to be the same like everybody around him. 

What is the value of preserving indigenous languages?

For example: Consider aboriginal languages with rich vocabularies used to describe the natural world.

Aboriginal Languages are diminishing by the second, and evidently in that final moment, a culture is lost forever. Preserving languages in general is important because phrases and traditions are untranslatable in a foreign language. Indeginous languages involve the same idea. Indigenous languages are rarely heard or seen as they are typically dominated by colonial power, in which it is seen as oppressed language. In my opinion, the value of preserving indegenous languages are highly important, because there are many information and discoveries that are within these languages that either are untranslatable or havent yet been discovered by anglo phones. Perhaps it is this way because of their lifestyle, as many aborignals for example work with curing by using herbs and remedies by plantations. Also, through extensive research in the Manchu language for example, indeginous language may preserve past recorded histories. This could potentially be informative and useful to the dominating culture of that specific country. Therfore so far, I have used its importance in terms of history, and medicine/ remedies. Another reason, is that like I stated in the beginning, a culture can be lost forever.

From experience, losing your language can prevent you from maintaining your culture. For instance, a common practice in that specific culture has been said in their language for generations, and the younger future generation won’t comprehend the meaning of why that practice exists because it is no longer said in their langage. Some hidden meanings and way of life and celebrations would be lost in that language.

Lastly, I think the great value in preserving indigenous languages are because in my opinion, that would be considered the mother tongue or root language of the country before colonisation. Therefore, if that indigenous language is lost, then the history of the language would be gone, as the language is connected to the founding of the country, the meaning and way of life would be gone, the the country would be completely foreign and strange to what it once was supposed to be. 

By this, I portray that the language is connected to the root of the country, therefore once another language has been introduced to it, the soul of the country is gone because the language is lost. 

Advertisers on Stereotypes

Do advertisers have a moral duty to avoid stereotyping people?

This would be a really difficult question for me to answer. If I were an advertiser, it would be heavily important to carefully select what is being expressed and presented to the media as people can be offended by it. Advertisements play a large role in our lives, therefore I think that advertisers should be more careful of what gets displayed on media as it could be negatively received by different perspectives and cultures. I think that they do have a moral duty to avoid stereotyping others, however they should carefully analyse how this could represent an individual in ads. Perhaps if advertizers looked at this from multiple perspectives, this may improve the advertising industry.

I feel as if, perhaps they do have a moral duty to avoid it, however the ads are being represented world wide, so the advertiser may have not realise that this may have affected another region of the world. The industry should express their intention of what they wanted to portray more instead of only the creative artistic qualities of that advert. This might make the advertisement industry consider how they represent different ideas more thoroughly.

Hour Choice- Never Follow

This ad Hour Choice is characterised by the main component of freedom. This ad is promoting a feminine watch and is associated with expressing the need to individualise yourself away from conformists. The only lines on the page “Never follow” also emphasize this main point in exhibiting to the viewer about the personality of the model and don’t follow the ways of the norm by buying the watch. This could be relatable to the basic appeals I’ve talked about in class as many figures such as the model herself being the main attraction could portray this as the need to escape for example or the need for autonomy for aesthetic components. I think that the slogan of the brand “Hour choice” is a clever way of representing their idea of freedom because it is supposed to be the representation of “Our Choice” which means our choice of freedom. 

The model in the poster is the main focal point. However in my opinion it would entice me and make me think twice about why she was represented in this way. The target audience would be young adult females like the model who feel strongly about being their own individual and finding their own identity, which could perhaps be why the company chose to emphasize the western idea of a wedding dress that is not suppose to match the converse she is wearing. Woman who get married at this age might preferably wear elegant high heels which could visually junta pose that the watch and shoes are how the company expresses the freedom of choice. This is of course related to Ethos, which I think is important to young adult females. 

Perhaps this could relate to how women are represented. The commercial might have represented the model in this way, to model the watch in such a way that it would seem as if they were trying to change the way of women in society, as women did not have as much freedom as the role of a male back then, so women in general would be emphasised in this way.

Pitch Reflection

My group used 3 main appeals, Fear, Rationale, and Bandwagon. We decided that these were the most effective appeals because firstly, fear is compromised mainly of not just attracting the viewer to buy the product, but to also think, "what might happen if I don't buy this product?" and most often it drives the viewer to be more aware or prominently self conscious of what the the advertisement is promoting. For, Rationale, our advertisement shows that the viewer will achieve many things by using the bike share program, because many people sometimes don't see how it might benefit them, whereas our advertisement consists of many factual reasons of why viewers will buy this product.

Some persuasive techniques that I used were Nostalgia, and the need to achieve. Nostalgia is mainly related to Pathos where it is emotionally driven, which is why it is persuasive. I think that emotion has a more powerful effect than reason. However, in this case, our audience were targeted for 40-60 year olds, so the nostalgia will work on these target audience as feel the need to ride the bikes, and especially the bike shares as it will make it easier for them. The need to achieve was something important also, because this is Logos, and is reasoning to why you might want to purchase the bike share programme. The reason is also something that reals in many viewers and they might want to feel the need to achieve being healthy again.

The target audience certainly made this project more easier approached for me, because I know what persuasive techniques to use towards this audience, however the context was a bit more challenging for me, as it was something I'm not familiar with, and it took a lot of thinking to put it in categories of basic appeals. My approach to this activity made me a little bit unconfident in myself, because the context was something that made me stuck for a while. However, after a while I understood it and I feel more better when given situations about this.

Some images that my group included were effective in our opinion because for example, the nostalgia effect, it helps a visual representation or aid of what was introduced in the beginning. Also, the pictures do not show any bad signs or representations, except for the first slides where fear was introduced.

This definitely prepared me to do my FOA. I am a really shy person, and it makes me nervous to do presentations. Especially when it is two classes combined. So, I feel that even though I know I didn't do as well as others, I feel that the FOA will be better prepared for, once I saw my other classmates prepare. It gave me a chance to talk persuasively towards the audience, which is something that I've never really done before as well.

The Festival of Lights.

This advertisement is a poster about the Festival of Lights, which is known as "Diwali." In Malaysia, Diwali is just around the corner and is celebrated widely.  This poster is  advertising "Digi" which is a popular cell phone brand in Malaysia, and the point of view is from the company. The viewer had grabbed the readers attention by using the colours of Diwali, to their advantage, because it shows a focal point which transitions to the children. 

This advetisement exhibits evidence of Ethos because the company has shown that the money that will be donated to The total Empowerment Camp, which is authentic and it is more believable as it is more referenced to where the money will go.  Also, there seems to be some credibility in the fine print at the bottom about Digi which shows that they are authentic and appeal to be convincing to the audience. There is a Digi logo on the bottom right hand corner, with they’re slogan of “Always the smarter choice” which might perceive to be credible, because it is a widely known cell phone company and the slogan might make the audience feel more attractive because of the wording that it IS the smarter choice head on. 

As mentioned in the first paragraph, the use of a colourful advertisment will attract the viewers, which will transition to the children. The children express happiness on their face because of the light being lit by the Digi mans hand (The digi man is a very popular character throughout Malaysia) which is symbolising to light up their life. This is important because this persuasively used for Pathos. The audience who use Digi will feel empathy for the children which is why the children with happy expressions are in the main focus, as it takes up the whole poster, instead of  Digi’s logo or slogan represented on the bottom half,  as they are trying to appeal and connect to the audience in an emotional way because it is ethical to help children in need. 

I feel that the last line is an excellent example of Logos. Throughout the paragraphs above, it has expressed emotional encouragement, and authencity. However, the last line shows that through these emotional connections and how credible and believable it is, the advertisment gives reason as to why you should help these children. This is a good way to wrap up the poster because some people might logically connect their reasoning to this. At the bottom, I feel that the words “Free” and “30% off” are in cap lock because it is contrasting to the emotional side of helping the children, and transitioning into what Digi could offer you as a deal. 

"Black or White"

It was a gloomy day outside when I sat in my car having endured a long car ride. I switch on the radio and I suddenly hear my song, “Black or White”. I remember that exact moment when I heard my song “Black or White” play on the radio in 1991. What a time to be alive! As I sat in my car, enduring a very long journey ahead, I looked back to that song, and remember of living in the moment of 1991.  Being a successful artist to me is trying to express an important issue the community. Music is nothing without an intention behind it, or a concept. Which is why many of my songs have been very successful in my opinion. I looked outside my tinted car window and watched as the buildings go by. Wow, “black or white” I remember that significance. Equality of the 1990’s and the many years to come after.  Let me tell you about it.

I was and am still part of this racial community.  My audience as I expected are of both ethnicities of White or Coloured.  This is where I feel that many common problems reside in because of their ethnicities in racism. It always has been in my lyrics to express my opinion on these matters. On the radio I sing “They printed my message in the Saturday sun, I had to tell I ain’t second to none” At this time, I was undergoing a traumatic change in my life. I stated that I am not nobody, that I have equalities just like everybody else. But then what is equality. I questioned. The public of even in 2015 in this day an age all individually define equality differently. “I told about Equality, and it’s true, either you’re wrong or you’re right”  So many people judge against one another in this racial tension.

This was where I felt that chorus is what defines the song, “If you wanna be my baby it don’t matter if you’re Black or White” I stand true to my word, even of now, I really don’t matter to me if you’re black of white. “If you wanna be my brother it don’t matter if you’re black of white” is the other line in the chorus, I both wrote “Baby, and brother” because both refer to somebody I love and respect as family, so I strongly feel that I’ll except anybody no matter what racial ethicity you are from.  Its 2015, we should not be judging people by the colour of our skin. Someone once told me that culture defines one’s behavoir. Its embedded into us so we can either learn to form equality or deny it. I think that in the 90’s and from then on, this video was very monumental to me. I tried to express that people should not be scared of discriminating people in this world which is why I made this upcoming part I was about to sing on the radio.

“I am tired of this devil, I am tired of this stuff, I am tired of this buisiness, So when the going gets rough, I ain’t scared of your brother, I ain’t scared of no sheets, I ain’t scared of nobody, Girl when the goin’ gets mean.” I refered to rasicm as the devil. I’m tired of rasicm. I think remembering back to this time, this was when everything started to go downhill for me. But I’m proud of what I said. I’m still not scared when things get bad. This lyric refers to how I will fight if anybody discriminates against another race and will not let it affect me. In my song I mention how gangs and clubs are actually protective of these beliefs. It’s a war of their “turf”.

I remember that this was the period that the public was against me. I actually have a skin disorder that destroy’s the pigments of my skin. I underwent surgery where I became shades lighter of my original skin. This is why the song was made to. I remember going on Opera’s show and talking about this. This pigmentation that destroys my skin is something that I cannot help, when people make up stories about how I don’t like who I am, it hurts me” Through this song I opened up many gates and I want people to know that rasicm is only but a choice people make, as everyone is equal to me.