Advertisers on Stereotypes

Do advertisers have a moral duty to avoid stereotyping people?

This would be a really difficult question for me to answer. If I were an advertiser, it would be heavily important to carefully select what is being expressed and presented to the media as people can be offended by it. Advertisements play a large role in our lives, therefore I think that advertisers should be more careful of what gets displayed on media as it could be negatively received by different perspectives and cultures. I think that they do have a moral duty to avoid stereotyping others, however they should carefully analyse how this could represent an individual in ads. Perhaps if advertizers looked at this from multiple perspectives, this may improve the advertising industry.

I feel as if, perhaps they do have a moral duty to avoid it, however the ads are being represented world wide, so the advertiser may have not realise that this may have affected another region of the world. The industry should express their intention of what they wanted to portray more instead of only the creative artistic qualities of that advert. This might make the advertisement industry consider how they represent different ideas more thoroughly.